8 DIGITAL MARKETING TIPS REALTORS CAN’T LIVE WITHOUT

Real Estate Marketing Niche

So you’re marketing in the digital age.

Whether you’re an older real estate company that’s just getting into the swing of things in the tech age or a company that’s just getting their sea legs, digital marketing is something of a new area. It’s still such a new and ever-changing marketing medium that things take some getting used to from time to time, no matter who you are.

There is such a thing as a digital marketing expert, however, and these successful professionals have some insider info to offer you. These eight tips for digital marketing can help bring your real estate business up to snuff, whether you’re a lone wolf or working at a firm.

Implement these in your own life or pass them along to the tech department – they’re sure to help.



Remember that this generation has grown up knowing all the advertising tricks in the book. Those who are tech savvy in the digital age are more than used to seeing marketing schemes. They can sniff out a fake attitude from across one tweet or blog post, which means everything you post needs to be real. When you’re yourself on your social posting and marketing schemas, they’ll know – and they’ll respect that.

Sometimes you just aren’t good at digital marketing, or maybe you don’t have the time for it. Don’t pressure yourself to be good at something you aren’t and fill up your plate with it.Hire out or outsource the job to someone who is better equipped to take it on than you are.

You want to make sure that you’re a commodity. You aren’t just a dime-a-dozen realtor. No you have something special that no one else has. If you don’t? Make yourself special. See, when you become unique, you acquire a niche. Businesses with niches can service that subset of clients rain or shine, no matter what.

Don’t feel like you need to become a social guru instantly. Digital marketing is all about starting small and growing – you’ll see this trend throughout your career in social and digital spaces. You won’t somehow become rich overnight by pulling out all the digital marketing stops, so don’t do it. Slow and steady wins this race.

Don’t hop all over the place, either. There’s a time for rebranding, and you might come to it, but the status quo is consistency. When you are consistent, so is your consumer base.

Don’t be afraid of looking for inspiration from those who are doing it better than you are. There’s no room for outright plagiarism, no, buttake notes – what do the successful marketers do that you aren’t doing? How could you implement these strategies? How could you make them your own?

As mentioned above, this isn’t a form of marketing you’ll achieve instant success with. You’ll see a lot of traffic pretty quickly, but your sales leads will be very choppy at first. You need time to build a reputation before you’ll see concrete, long-term results.

You’re using technology as your marketing platform, but are you using it to the best of your ability? Technology exists to make your life easier, and so do things like analytics software and email marketing platforms. Find apps, widgets and software that can help fine-tune your digital footprint so your marketing strategies are monitored and successful.

Written by Jason Gordon