Why Agents Should Never Ignore Rentals
Putting in the time now can pay dividends later. By Copley Broer Many agents overlook the rental market and focus entirely on homebuyers and sellers. Although the commission today might be smaller, adding a specialty inrentals can provide you with a quality source of homebuyer leads over the long term. A whopping 35 percent of the U.S. population rent their homes, and the demographics of this group mean they are very likely to become homebuyers in the near future. Here are a few groups to focus on when incorporating rentals into your real estate operation. Families putting down roots Many families move away from renting as