How to Earn with YouTube Partner Program
What's the YouTube Partner Program?
The YouTube Partner Program provides content creators with tools and programs to improve their skills, build their audiences, and monetize their videos.
How do I become a partner?
To become a partner, you must opt in your account and have at least one video enabled for advertising. If you've opted your account in to monetization but haven't enabled any videos for monetization, please refer to our Getting Started Guide for more information. Wait, tell me what “monetize” means again?
If you “monetize” your content, it means that your videos will display ads. To earn money and receive payments from these advertisements, you must first associate an AdSense account with your YouTube account.
How do I receive payments?
To receive payments, you must: Monetize one or more of your videos Provide your payment information using AdSense, and associate AdSense with your YouTube account Reach your local AdSense payment threshold.
What is AdSense?
AdSense allows YouTube partners to get paid for monetizing their videos. Do I need AdSense now? Not necessarily - we’ll remind you when it’s a good time to associate an AdSense account. After associating an AdSense account with your YouTube account, YouTube may deposit a bonus into your AdSense account as a thank-you for your video monetization contribution before you associated an AdSense account. If you like, however, you can associate an AdSense account at any time.
When do I get paid?
Once you’ve associated an AdSense account with your YouTube account, you can be paid when your earnings reach your local payment threshold, as long as there are no holds on your account and you're in compliance with our AdSense program policies.
I just created a video that is suddenly popular, what should I do?
They understand that some videos suddenly become popular and viral. To help you earn more money, we suggest partners opt in their account and eligible videos for monetization before the video becomes viral. Remember that in order to receive a payment, you must also associate AdSense with your YouTube account. For partners who associate AdSense with their YouTube account at a later time, we may provide bonus payments as long as your videos are enabled for advertisements. .
A guide for new YouTube partners to help you learn about setting up your account:
1. About the YouTube Partner Program: The YouTube Partner Program offers a way for you to monetize your content, improve your skills and creativity, and network and collaborate with other partners.
2. What is the YouTube Partner Program? The YouTube Partner Program features dozens of programs to help you amplify your YouTube experience, whether you want to share videos with friends or to build a new YouTube-based career. The programs are tailored to help you improve your skills, build your audiences and earn money by monetizing more content. You may join the program after ensuring that you meet the criteria to become a partner. As a YouTube partner, your eligible videos may earn money from relevant ads after you enable them for monetization. Learn more about the other great benefits to becoming a YouTube partner.
3. Benefits of the YouTube Partner Program: There are a number of benefits YouTube partners may enjoy. Here are the primary ones:
I. Reach a worldwide audience - YouTube is the largest online video community in the world, a network comprised of the largest online video site, several other online destinations and an array of consumer devices from laptops to mobile phones to televisions. Partners enjoy additional promotion and inclusion in special advertising programs that run on YouTube, across the internet and offline.
II. Monetize your content - YouTube supports partner videos through automatically-targeted ad formats. All you need to do is create compelling video content that complies with our Terms of Service and Community Guidelines.
III. Improve your skills and creativity - Through a host of development programs, analytical tools, and community resources, YouTube helps partners create even more high quality content.
IV. Gain flexibility through a non-exclusive agreement - YouTube doesn’t restrict where partners can upload and distribute their content, enabling you to upload and monetize your content across an array of non-YouTube networks.
V. Network and collaborate - YouTube's vibrant partner network is ripe with creativity, eager mentors and collaborators. Learn how to become a partner.
4. Criteria for YouTube partnership: Your YouTube channel may be eligible for the YouTube Partner Program if it meets the following criteria:
I. The program has launched in your country.* (If the program is not available in your country, you will see a notification in your monetization settings.)
II. Your account is in good standing and hasn't previously been disabled for monetization.
III. You upload original, quality content that is advertiser-friendly.
IV. Your video content complies with our Terms of Service and Community Guidelines.
V. You will review their copyright education materials.
If you meet these criteria, Register to become a partner. Please note: you may not be able to monetize videos which use any of the following without the explicit permission of the person who created or produced all material:
A. Music (including cover songs, lyrics, and background music)
B. Graphics and pictures (including photographs and artwork)
C. Movie or TV visuals
D. Video game or software visuals.
E. Live performances (including concerts, sporting events, and shows) *Users in some countries may still need to apply through an application form.
5. Become a YouTube partner
Becoming a partner is easy: if your account is eligible, you may opt yourself in to the YouTube Partner Program. Enable your channel for monetization To check your channel's eligibility and opt in: Visit the Monetization tab in your account settings. If your account is in good standing and hasn't been previously disabled for monetization, click Enable My Account. Follow the steps to accept the YouTube Monetization agreement. You may see a different message if your your account is not enabled for monetization. Monetize your videos: You may enable eligible videos to earn money from relevant ads after you opt in your channel for monetization. This guide has more information about how you can enable monetization for specific videos. To be considered a YouTube partner and access promotional and skill-building opportunities, you must have at least one video approved for monetization. Note: you may have applied for partnership but it's not required anymore unless you live in Turkey, Russia, Italy or Ukraine. For more information, visit youtube.com/yt/creators/creator-benefits.html.
6. Multi-channel networks (MCNs)
Multi-Channel Networks (MCNs, or “networks”) are entities that affiliate with multiple YouTube channels, often to offer content creators assistance in areas including product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development. MCNs are not affiliated with or endorsed by YouTube or Google. Whether or not to join an MCN is an important decision. You should do your homework and make the decision that works for you. Thoroughly investigate the MCN’s track record and evaluate the benefits being promised against your obligations to the network. Considerations when joining a Multi-Channel Network If you're not currently a YouTube partner, you may want to learn about the benefits of becoming a individual YouTube partner, including monetization and international support. If you're already a YouTube partner, think about whether joining an MCN is likely to improve your performance. Check out the Ad Performance reports in your YouTube Analyticsto understand your current performance as it relates to what an MCN offers. Here are a few questions to consider when evaluating whether to join an MCN: MCN value proposition: How is the MCN different from other YouTube MCNs in terms of services they're offering, creators in the MCN, vertical focus, location, contract, and payments to you? Are their services consistent with your goals? Contract: What are the terms around leaving the MCN or termination from the MCN? What is the contract length? Note that we discourage contracts that include perpetuity clauses. Partner support: What type of partner support will you be receiving? Will they help you optimize your channel? Whom can you contact if you have an issue and what is the support turnaround time? Promotion: How will they promote your channel? Will there be collaboration opportunities with other creators in the MCN, and how likely are you to participate in those? Transparency: Will you get visibility into your earnings once you join the MCN? Location/Language: Is the MCN based in your time zone and will this impact support turnaround time? Will they be able to assist you with local opportunities? Are there any language barriers? Ad sales: Do they have an ad sales team for your region or vertical, and how will that benefit you? You may wish to consult legal counsel before entering into any agreement with an MCN, so that you fully understand
(1) your commitment to the network and
(2) what benefits they are committing to you.
Note that YouTube is not involved directly in these agreements, as they are between the MCN and you, the channel owner. Considerations when leaving a Multi-Channel Network Most MCNs may ask you to enter into a binding agreement when you join. YouTube has no involvement in your agreement, and will not be able to terminate your relationship with that MCN. If you wish to leave an MCN, you'll need to ask the MCN to release your YouTube channel from their account. YouTube is unable to provide advice regarding disputes between channel owners and MCNs.
Regaining partner status
If you leave an MCN, your channel will revert back to its partnership status from before joining the MCN. If you weren't a partner before joining the MCN, you may become one, and you can learn more here. If you were a partner before joining the MCN, your account will revert to its original partnership status. It's your responsibility to work with the MCN to ensure all relevant assets are released or transferred to your new account. Assuming you meet all the other criteria for YouTube partnership, you'll need to submit your videos for monetization review. You can find additional information about YouTube MCNs on the Creator Hub
7. YouTube Partner Rewards
YouTube Partner Rewards is a program that recognizes YouTube partners when they exceed significant subscriber thresholds. Qualify for a reward Channel qualification is determined several times a year, and rewards are distributed accordingly. There are two levels of rewards: qualifying channels with over 100,000 subscribers, and qualifying channels with over 1 million subscribers. A channel only needs to pass a threshold once to qualify for a reward and each channel is eligible to receive a reward once for each milestone. Partners from the following countries are eligible for these rewards: Argentina, Australia, Belgium, Brazil, Canada, Colombia, the Czech Republic, France, Germany, India, Ireland, Israel, Italy, Japan, Kenya, Mexico, the Netherlands, New Zealand, the Philippines, Poland, Russia, Singapore, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States. To prevent any channel from gaming the system with falsely inflated subscribers count, we use a variety of signals to determine which channels qualify for rewards, including but not limited to subscribers, views and watch time. Types of rewards Qualified channels with over 100,000 subscribers will be recognized with a commemorative Silver Play Button plaque. Qualified channels with over 1 million subscribers will be recognized with a commemorative Gold Play Button plaque. Redeem your reward We’ll reach out to qualified channels, after which point you can upload your email address in the rewards redemption website. The redemption site is administered by a third party that helps us manage the logistics to fulfill all the rewards. To enter this third party site, you will need to use your Google account to sign in. Please note the rewards can take eight to twelve weeks for processing and shipping, depending on your location.
To your success!
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