How to Grow your business on Youtube
Quick Start:
Grow your business with YouTube With the emotional power of video, YouTube’s enormous audience,
and Google AdWords’ incredible targeting tools, you can create and upload videos that reach new customers in your town and around the world.
How to Get Started with YouTube:
1. Set Goals for Your Video: What do you want your video to do? Generate awareness about your business? Drive people to your website? To your door? With a clear goal for your video, you’ll be ready to shoot with purpose.
2. Shoot Your Video: The key to a great video is authenticity, so just grab the best camera you’ve got and press record. If you need help, ask a friend or employee to lend a hand. Not sure what to shoot? You can give a tour of your store, tell the story of how your business got started, or answer your most frequently asked questions. The opportunities are endless.
3. Edit Your Video: It’s ok if you can’t shoot your video in one shot. Take advantage of one of many free, easy-to-use editing tools that come with most computers.
4. Upload to YouTube: Create an account and add your video in minutes at www.youtube.com/upload 5. Promote Your Video: Once your video is live on YouTube, promote it with easy-to-build AdWords for video ads. And don’t forget to include your video on your website, business cards, and share it on social networks. Turn over to learn how. Did you know? - YouTube is the #1 video site in the world, with 800 million viewers per month. (YouTube internal data, 2012) - Advertisers who ran a YouTube video campaign saw an average increase of 20% more traffic to their websites. (YouTube internal data, 2012) - 9 out of 10 viewers can be enticed to watch video ads. (YouTube internal data, 2012)
Finally:
How to Make Your First Video Campaign:
1. Create Your AdWords Account: Create your account and sign in at adwords.google.com/video
2. Choose Your Budget: You only pay when someone watches your video. Even better—you choose how much you want to pay per view and per day, so you’re always in control of your costs.
3. Create Your Ads: Choose the video you wish to promote and write a few sentences to grab your audience’s attention. Use words like “you” and “your” to make the ads feel more personal, and tell your viewers exactly what they’ll see when they click on your ad.
4. Choose Where Your Ads Appear: You can set your ad to appear on YouTube and tens of thousands of sites on the Google Display Network.
5. Choose Options That Match Your Ad to Potential Customers With AdWords for video: You can search for and select options like age, location, and interest, that match your videos to even the most hard-to-reach audiences, from the foodies in your neighborhood.
Promoting Your Video with AdWords for video: You can promote your video to people on YouTube and across the web at the exact moment they’re thinking about your product or service. How? It’s easy with AdWords for video. Just write your ad, set your budget, and choose targeting options, like interests and ages, that speak to your audience. AdWords for video takes care of the rest, automatically positioning your video in front of the people who are reading, searching for, and watching online content related to your business.
Get Started Today! For a free consultation and free set-up support call or comment.
How to Get Started with YouTube:
1. Set Goals for Your Video: What do you want your video to do? Generate awareness about your business? Drive people to your website? To your door? With a clear goal for your video, you’ll be ready to shoot with purpose.
2. Shoot Your Video: The key to a great video is authenticity, so just grab the best camera you’ve got and press record. If you need help, ask a friend or employee to lend a hand. Not sure what to shoot? You can give a tour of your store, tell the story of how your business got started, or answer your most frequently asked questions. The opportunities are endless.
3. Edit Your Video: It’s ok if you can’t shoot your video in one shot. Take advantage of one of many free, easy-to-use editing tools that come with most computers.
4. Upload to YouTube: Create an account and add your video in minutes at www.youtube.com/upload 5. Promote Your Video: Once your video is live on YouTube, promote it with easy-to-build AdWords for video ads. And don’t forget to include your video on your website, business cards, and share it on social networks. Turn over to learn how. Did you know? - YouTube is the #1 video site in the world, with 800 million viewers per month. (YouTube internal data, 2012) - Advertisers who ran a YouTube video campaign saw an average increase of 20% more traffic to their websites. (YouTube internal data, 2012) - 9 out of 10 viewers can be enticed to watch video ads. (YouTube internal data, 2012)
Finally:
How to Make Your First Video Campaign:
1. Create Your AdWords Account: Create your account and sign in at adwords.google.com/video
2. Choose Your Budget: You only pay when someone watches your video. Even better—you choose how much you want to pay per view and per day, so you’re always in control of your costs.
3. Create Your Ads: Choose the video you wish to promote and write a few sentences to grab your audience’s attention. Use words like “you” and “your” to make the ads feel more personal, and tell your viewers exactly what they’ll see when they click on your ad.
4. Choose Where Your Ads Appear: You can set your ad to appear on YouTube and tens of thousands of sites on the Google Display Network.
5. Choose Options That Match Your Ad to Potential Customers With AdWords for video: You can search for and select options like age, location, and interest, that match your videos to even the most hard-to-reach audiences, from the foodies in your neighborhood.
Promoting Your Video with AdWords for video: You can promote your video to people on YouTube and across the web at the exact moment they’re thinking about your product or service. How? It’s easy with AdWords for video. Just write your ad, set your budget, and choose targeting options, like interests and ages, that speak to your audience. AdWords for video takes care of the rest, automatically positioning your video in front of the people who are reading, searching for, and watching online content related to your business.
Get Started Today! For a free consultation and free set-up support call or comment.
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